What We Do

We are a Milanese company specialized in Industrial Design.

We use VALUE BOOSTING DESIGN®: our unique 2-phase approach to user-centered innovation.

1. User Centered Design

Value Brief Ideation

Design is a transversal approach. We work with you to understand the usage, production and distribution needs and put together a valuable brief.

User Experience & Value opportunities

Design is the result of interaction between the user and object.
Our aim is to differentiate and stand out from the crowd.

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Map your current offer

Profitability and product cycle: Cash cow, Low performer, Early birds
Identify useful design elements for you and your market

SWOT analysis of the range, identify target market priorities
Integrate end user needs and develop a desirable value offering

Co-creation of a User Centered Briefing with a cross-competency team
Explore new needs and discover new opportunities for innovation

User experience & Customer Journey: Identification key points with the user, his difficulties and his emotions
Design with an approach that integrates qualitative and not just quantitative data

Enrich the Value Brief with new needs and supporting features
Facilitate the right investment in Technological Integration and Functional Validation

Map and validate available technologies (in / out) and useful functionalities for the ideal solution

Our experience allows us to confidently translate your inputs into new products.
Innovation to breed success.

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Design research

After defining the Value Briefing, we translate the prior research into concrete and validated solutions, pursuing innovation, beauty and formal consistency.

We develop a work program in phases and times that allows us to reach the final goal.
Research

Study and research work through sketches, schemes and renderings based on:

ties identified with the Customer's departments

ergonomic requirements for a correct and comfortable use of the product.

market trends and usage scenarios
Solutions

Creation of concepts that meet the needs that emerged for a Human Centered product, favoring solutions capable of integrating multiple functions with the aim of simplifying the object.

Elaboration of 3D modeled proposals.
Presentations

Preparation of photorealistic renderings to present the concepts to the Client and stakeholders
Physical models

Realization of 1:1 scale models for verification and choice of concepts, handmade or CNC in polystyrene or Cibatool, according to the level of realism required.

Optimization

The chosen solution is defined and developed according to the internal layout, compliance with constraints and feasibility in relation to the materials and technologies adopted.

In this phase we take care of developing and enhancing the Design intentions elaborated in the research phase.
UX Design

Interactive design
Control panel
Graphic user interface for software
Usability studies
CMF Colours, materials and finishing

Trend study Perceptual problems Consultation of archives of innovative materials Study of pigments for special paints, masterbatches. Colour project Graphics on the product

Production

The project is defined in all its construction details.

When requested we take care of working prototype production.
We are able to identify technology suppliers thanks to our vast network of consultants and suppliers.
Engineering on parametric 3D software

In the form of assistance to the Customer's Technical Office

Or completely developed by Micieli Design.

The project is defined to every last detail.

Interference analysis between parts, FEM simulation analysis. Delivery of the project in the form of 3D files in the formats appropriate for the customer and 2D drawings.
Prototypes (only for our projects)

Production of sheet metal prototypes, stereolithography, sintering, or CNC milling

Supply of working prototypes complete with mechanical parts, pcb, embedded software, keyboards and interfaces.